WE CREATED A SUITE OF MOTION CONTENT FOR SOLTRAK, A SOLAR PERFORMANCE MONITORING PLATFORM BUILT TO HELP BUSINESSES BETTER UNDERSTAND AND OPTIMISE THEIR SOLAR ASSETS. THE PROJECT INCLUDED A DETAILED PLATFORM TOUR AND A BRAND-LED EXPLAINER VIDEO, COMBINING CUSTOM MOTION GRAPHICS, PLATFORM VISUALS AND DATA-DRIVEN STORYTELLING TO COMMUNICATE BOTH HOW THE PLATFORM WORKS AND THE VALUE IT PROVIDES. EACH VIDEO WAS DESIGNED TO MAKE COMPLEX SOLAR PERFORMANCE DATA CLEAR, ENGAGING AND EASY TO UNDERSTAND.