WE CREATED A CUSTOM LOGO ANIMATION FOR PROPEL BY ZERONORTH, INSPIRED BY THE GLOBAL SHIPPING NETWORKS AT THE HEART OF THE BRAND. THE ANIMATION USES A SERIES OF DYNAMIC SHIPPING ROUTES AND MOVING PATHWAYS TO BUILD TOWARDS THE FINAL PROPEL MARK, TRANSFORMING A FAMILIAR VISUAL LANGUAGE FROM THE MARITIME INDUSTRY INTO A CLEAN, PURPOSEFUL BRAND MOMENT. DESIGNED TO FEEL DISTINCTLY PROPEL, THE RESULT IS A SIMPLE BUT MEMORABLE ANIMATION THAT CONNECTS THE LOGO DIRECTLY TO THE WORLD IT OPERATES IN.