WE CREATED A SERIES OF LARGE-FORMAT DIGITAL OUT-OF-HOME VISUALS FOR THE CAPE TOWN MARATHON, DISPLAYED ACROSS THE V&A WATERFRONT IN THE LEAD-UP TO THE EVENT. THE PROJECT FEATURED A RANGE OF ANIMATED SCREEN CONTENT DESIGNED TO BUILD AWARENESS, DRIVE ENTRIES, AND CELEBRATE THE ENERGY OF ONE OF SOUTH AFRICA'S PREMIER RUNNING EVENTS. EACH PIECE WAS DEVELOPED TO MAXIMISE IMPACT IN A HIGH-TRAFFIC PUBLIC ENVIRONMENT WHILE STAYING TRUE TO THE EVENT'S VISUAL IDENTITY.